Content systems that hold when everything else is moving
Most content problems arrive looking like writing problems. They're usually ownership problems, structure problems, or governance problems. I find the real one — then build the system that fixes it. 8+ years across enterprise, SaaS, fintech, and AI products.
- Content Operations
- AI Content Systems
- Information Architecture
- Content Governance
- AEO · GEO
- Knowledge Systems
"The content problem is rarely the content."
When a content system breaks, it usually means something else broke first — ownership, structure, governance, or the relationship between them. That's where I start: with the diagnosis, not the rewrite.
Available for independent consulting engagements. Content ops, AI governance, knowledge architecture, embedded strategy. Global remote.
- Large-scale
- Enterprise content systems serving global workforces
- 60–80%
- Content volume reduction through modular design
- 50K+
- Monthly search queries analyzed with AI
- 90%
- Error reduction via improved content workflows
- 8+
- Years across enterprise, SaaS, fintech & AI
Core Capabilities
Information Architecture
Taxonomy, metadata, and navigation designed around how users and AI systems actually search — not how the org thinks about itself.
AI-Enabled Content Ops
Prompt libraries, evaluation frameworks, and review guardrails that keep AI-assisted output consistent — and catch drift before it reaches users.
Content Governance
Ownership models and review cadences that let teams maintain quality independently — without waiting for a bottleneck to clear.
Organizational Alignment
Decision models, not rigid rules. Teams that understand the principle make better calls than teams following a checklist.
Selected Work
The writing is usually fine.
The structure is where things break.
How I Work
Every engagement ends with something your team can run without me. Not a recommendation deck — a working system: documented, owned, and ready for the next quarter.
Content Ops Framework
Most content quality problems are not writing problems — they are ownership and process problems. I audit your content landscape, assign clear accountability, and install a repeatable quarterly review system your team can run independently. The deliverable is a working governance layer: an ownership log, a review checklist, a cadence, and documentation any content owner can follow.
Adaptable to Excel, SharePoint, Jira, Confluence, or Notion. Platform-agnostic by design.
- Ownership log
- Quarterly review cycle
- Per-page checklist
- Reminder automation
- Process documentation
Proof of concept → Case Study 03: Stewarding Institutional Memory
- No single source of truth for who owns what
- Content updated only when someone notices a problem
- Ownership gaps when team members leave or change roles
- No shared review cadence — quality depends on memory
Those platforms solve the container problem — where content lives. None of them solve the accountability problem. A fully configured CMS with no review cadence still produces stale content. This framework lives one layer above the tool.
AI-Legible Content Design
AI answer engines — ChatGPT, Perplexity, Google AI Overviews — now extract, synthesize, and cite content directly. Brands that structure their content for machine readability get cited. Those that don't disappear from the answer layer. I audit your content for AI legibility and redesign it to be extractable, citable, and structured for how AI systems actually read.
- Content audit
- AEO/GEO rewrite
- Citation signal framework
- Schema recommendations
Knowledge Architecture & IA
Fragmented knowledge is expensive. Teams duplicate work, users can't find what they need, and AI tools surface the wrong content — or nothing at all. I design the underlying structure that makes knowledge findable: taxonomy, metadata, content models, and navigation systems built around how your users and AI tools actually search.
- Taxonomy design
- Metadata framework
- Content model
- Navigation IA
Embedded Content Strategy
For product teams moving fast without a senior content voice. I embed as a part-time content strategy lead — setting standards, reviewing work, unblocking decisions, and building team capacity over time. Available for ongoing retainer engagements or defined-scope sprints.
- Content standards
- Review cadence
- Team enablement
- Retainer or sprint
Certifications & Skills
- AI Product Management (IBM)
- Scrum Advanced (2025)
- Behavioral Economics (2024)
- NLP / Dialogflow
- UX Writing
- HTML / CSS / JavaScript
- Conversational Design
- Business Analytics
- Amazon Ads
- Diploma in Journalism
- Diploma in Poetry
Languages
- Spanish
- Native
- English
- C1 — Advanced
- French
- B2 — Upper Intermediate
- Italian
- B1 — Intermediate
- Portuguese
- A2 — Elementary
Also a Writing Coach
For ten years, I've worked with writers who know what they want to say but can't find the structure that lets them say it. That gap — between thinking and articulation — is exactly what I work in.
The same instinct that drives content systems work applies here: clarity isn't a style choice. It's a structural decision. When the architecture is right, the right words follow.
What coaching actually looks like
Most writers don't have a talent problem. They have a structure problem — or a confidence problem that looks like a talent problem. We start by finding which one it is.
- Finding the structure that makes your thinking visible
- Voice development — what you sound like when you stop trying to sound like a writer
- Blank page to finished draft, with real feedback at each stage
- 10 years, hundreds of writers, every genre and format